On Tuesday, 10 December 2024, the AI Conference of the Ministry for Economic Affairs, Labour and Energy (MWAE) of the State of Brandenburg, organised by the MediaTech Hub Potsdam in cooperation with the Brandenburg Museum for Future, Present and History, took place under the motto “Cultural and Creative Industries in the Age of AI: New Horizons”.
At a networking lunch, the participants had the opportunity to network and exchange ideas in a relaxed atmosphere. The guests were welcomed by Andrea Wickleder, CEO of MediaTech Hub Potsdam, Katja Dietrich-Kröck, Head of Digitalization and Creative Industries at the Brandenburg Ministry for Economic Affairs, and Katja Melzer, Managing Director of the Brandenburg Society for Culture and History.
The programme was opened by AI expert Jaques Alomo from creamai.de. In his keynote speech, Alomo highlighted the connection between creativity and AI and showed how AI tools can revolutionize creative practice. After his presentation of the best AI tools, the participants were able to try them out directly in a practical workshop.
At the same time, a start-up experience took place in which innovative companies such as tuul.ai, Brand Patrol, RhesisAI and Skll-Ink presented their current AI solutions. Here, visitors were able to experience first-hand how AI is already being used today and what new potential it holds for the future.
After the workshops, the event continued with a presentation by copyright expert Christian Czychowski. Under the title “Who owns the ideas of tomorrow?”, he explained how AI is changing the rules of the game in the creative industries and what legal issues arise in the process. Czychowski explained that in the coming years, the hybrid form of AI-generated and own work will be particularly important for creative professionals in terms of copyright. Work created exclusively by AI is not protected by copyright. However, there is still no precisely defined proportion of how much you have to contribute to value creation in order to claim copyright. According to Czychowski, there will be no large-scale labeling obligation. In social networks, this obligation is partly possible on the basis of the respective terms and conditions.
The event concluded with a presentation by Jenifer Becker, author and cultural scientist, who addressed the ethical issues surrounding the role of AI in the creative scene. Becker made it clear that AI should not only be viewed euphorically and summarized the concerns from the creative industry. Becker also pointed out the climate damage caused by AI and invited people to remain critical and always question AI despite the hype.
The participants were able to round off the day with snacks and drinks at a networking event.
Here are some impressions of the AI conference:
Photo Credit © sevens[+]maltry
