How will people get around in the future? At the MediaTech Hub Conference, we will explore the opportunities and challenges of micromobility with experts from the industry.
Four main megatrends are driving the sustainable transformation of mobility, each of which also brings new challenges: New Mobility, Autonomous Driving, Digitalization and Electrification. Against this backdrop, cities around the world are trying to design sustainable transport systems that reduce pollution, minimize congestion and noise, and thus contribute to a more liveable city. Micromobility was introduced as an important contribution – does it live up to this claim? Or does it rather create chaos and safety problems for pedestrians and increase the ecological footprint?
In recent years, alternative mobility services have found their way into urban landscapes around the world: Offers such as car sharing, ride sharing or car pooling have increasingly shifted the mobility sector from a product-based market to a service sector – promising availability and flexibility according to individual needs around the clock. However, with dense traffic, congested roads and increasing environmental awareness, the demand for flexible transportation options beyond the car is constantly growing. Getting on an e-bike or e-scooter is often the quickest solution, and many users enjoy the freedom of being out in the fresh air while avoiding traffic jams. At the same time, the large number of vehicles threatens to flood urban spaces: Parking and traffic rules are sometimes not clearly defined, and safety risks have not yet been fully clarified. Cities, local authorities and mobility providers alike face the challenge of reconciling our increased need for mobility with the necessary requirements for safety and sustainability, while at the same time establishing viable financing and cooperation models.
In the Mobility track of the MediaTech Hub Conference, we will hear the latest insights on micromobility in Europe from the Digital Hub Mobility, Roland Berger and Bayern Innovativ. In their discussion “European City Dialogue on Mobility 2020 – Micromobility”, Kirstin Hegner (Managing Director, Digital Hub Mobility) and Tobias Schönberg (Senior Partner, Roland Berger) invite you to discuss hypotheses from the Roland Berger study on the future of mobility and to learn more about the “Living Lab on E-Micromobility (MOBY)” of the EIT Urban Mobility.
In the corresponding workshop program of the MediaTech Hub Conference, which is organized by the Digital Hub Mobility, a deeper understanding of the strengths, weaknesses, opportunities and threats of micromobility can be gained and practical fields of action for cities as well as proposals for municipal and national legislators can be developed.
Join us in the search for ways to sustainably integrate micromobility into the urban transportation system – and book your #mthcon2020 ticket now!
More about the MTH Blog
The media technologies of the future are already being used today – not only in the entertainment sector but in a wide variety of industries. For our MediaTech Hub Potsdam blog, we talk to tech enthusiasts, entrepreneurs and researchers once a month and tell the stories behind their innovative business models, ideas, projects and collaborations.
