Date: 9 February 2026, 2:00 pm – 7:00 pm
Location: HPI d-school, Potsdam
Format: Exclusive DeepDive Session / Workshop
What is it about?
“Features don’t sell themselves.” – This is the hard truth for many technical founders. If you want to transition from purely founder-led sales to a scalable revenue engine, you need to change the narrative. In this DeepDive Session, organised in collaboration with HPI Engine, we focus on Go-to-Market (GTM) strategies and Value Sales. Our expert Jamaine Pulat (Fractional Sales Leader & Coach) will show you how to stop “feature dumping” and build compelling sales arguments instead.
The agenda covers:
- The Mindset: Understanding why B2B decision-makers actually buy (Spoiler: it is not your interface).
- The Framework: Applying the “Feature-Function-Impact-Perceived Value” model to your startup.
- The Execution: Translating this messaging into structured outreach that fills your pipeline.
For whom? This event is exclusively for portfolio startups of the MediaTech Hub Accelerator and HPI Engine.
Prerequisites Active participation in the MTH or HPI Engine accelerator programme.
