VR, XR, AI workflows: Our new Future Frames event series gives you regular insights into the machine room of the media industry – from people who know it like the back of their hand. You can expect exciting use cases combined with open discussion, moderated by MTH Head of Technology, Simon Sturzenegger.
Date: 04/29/2026
Time: 4:00 pm – 6:00 pm
Location: MediaTech Hub Potsdam, August-Bebel-Str. 26-53 (House 4), 14482 Potsdam
“AI film production: theory becomes practice”
Martin Haerlin, AI Artist & Director, will kick things off. At Future Frames, he shares examples and experiences from almost 20 years of advertising work. Since 2007, Haerlin has directed award-winning campaigns for global brands such as Mercedes-Benz and Coca-Cola. As a speaker, he now inspires companies to redefine the boundaries of storytelling through AI.
What you can expect …
- Compact input on current MediaTech topics
- Concrete use cases and insights from practice
- Direct exchange with experts and participants
