Over the past week, the MTH Accelerator network reached another milestone: startup emori has officially launched its app. Behind it is the team around Sebastian Hartung and Ansgar Nanke, whose business model combines technological innovation with a deeply personal human need.

emori sees itself as a digital home for family stories. The app allows families and relatives to capture and preserve voices, conversations, photos, videos, texts, and voice messages in a protected space—so they can be experienced again in the future. Unlike traditional messengers or cloud storage services, emori is not designed for fleeting communication or simple file storage, but for the intentional preservation of shared memories.

One story, many perspectives

The concept is simple: multiple family members can upload content from their own point of view—whether from birthdays, weddings, or a child’s first day of school. Based on these different perspectives, emori can automatically create a shared video if desired. The result is a digital memory space that requires no additional editing effort and is accessible only to the family itself.

While messenger services and social platforms focus on fast communication, emori aims to give audiovisual memories their own secure and structured home—searchable, available over the long term, and shielded from outside eyes.

An app to help you remember what matters most

The product is likely to be especially relevant for families who want to preserve their stories across generations. It could also offer emotional support to families affected by dementia—around 1.8 million people in Germany are currently living with the condition. For many of those affected, the question of how to preserve memories and experiences before they are lost forever carries a particular urgency.

The origins of emori are deeply personal for one of its founders: the loss of his grandfather and his grandmother’s dementia made co-founder Sebastian Hartung acutely aware of how fragile family history can be. It led him to ask how these stories could be preserved when key voices and memories are at risk of disappearing. Out of that desire came the idea of a digital time capsule—a place where memories are not lost irretrievably.

Emotion requires security

Alongside its emotional value, data security also plays a central role. emori is GDPR-compliant and fully hosted in Germany. In doing so, the platform makes a conscious commitment to data sovereignty and privacy: family content remains protected and private, rather than becoming part of a public feed or the logic of algorithm-driven platforms.

The first families are already using the app. In the coming months, the team plans to further develop the product together with its users, establish it in the German-speaking market, and ultimately expand internationally.

The launch of emori shows how a personal experience can evolve into a product with relevance for many people. We are very happy to support the team on this journey through the MTH Accelerator and look forward to seeing what comes next.