At the 4th AI Conference for the Cultural and Creative Industries in the State of Brandenburg, we come together with creatives, cultural professionals, entrepreneurs, and experts to exchange perspectives, discover new approaches, and explore concrete opportunities for everyday work.

Alongside keynote talks by Markus Beckedahl and Jacques Alomo, as well as a panel discussion, the focus is on getting hands-on: in an interactive prototyping session, we’ll develop ideas further and explore how creative concepts can be translated into initial applications and prototypes using new AI tools.

This conference is about your questions, your ideas, and the shared work of shaping a creative future with AI.

We look forward to connecting with you on December 15, 2026, in Potsdam!

The Program

From 9:00 AM | Arrival & Welcome Coffee Time to arrive, connect, and network.

10:00–10:15 AM | Welcome Opening of the conference by Martina Klement, Minister for Economic Affairs, Energy, Climate Protection and Europe of the State of Brandenburg.

10:20–10:50 AM | Keynote: AI & Transformation Markus Beckedahl explores how artificial intelligence is reshaping our society and the world of work, and which developments are especially relevant for the cultural and creative industries.

10:55–11:50 AM | Deep Dive: Everything in Motion New perspectives on AI, creativity, and the future of the cultural and creative industries with Jacques Alomo.

11:50 AM–1:30 PM | Lunch & Networking Space for conversations, new connections, and fresh ideas.

1:30–4:30 PM | AI Creative Lab: From Idea to Prototype Time to experiment: in this interactive session, we’ll explore how AI tools can be used creatively to develop ideas further and build initial prototypes. Together, we’ll try out what’s already possible today — and what that could mean for your own work.

4:30–5:30 PM | Panel Discussion: Perspectives for the Cultural and Creative Industries What opportunities does AI offer? Where do the challenges and open questions lie? Representatives from different fields will discuss experiences, perspectives, and next steps.

5:30–6:00 PM | Closing & Final Round Key takeaways, open questions, and ideas to carry into the future.

From 6:00 PM | Get-Together Wrap up the conference day together, deepen connections, and keep the ideas flowing.

Shaping the Future Together

Whether you’re already working with AI, want to discover new applications, or are looking to critically engage with its implications: this conference offers insights, orientation, and the chance to actively help shape the future of the cultural and creative industries.

We look forward to your participation and to an inspiring day full of ideas, perspectives, and encounters!

The conference is an event hosted by the Ministry for Economic Affairs, Energy, Climate Protection and Europe of the State of Brandenburg and is organized by MediaTech Hub Potsdam in cooperation with the Brandenburg Museum.

When? 15.12.2026, 10:00 AM – 06:00 PM

Where? Brandenburg Museum for Future, Present and History, Potsdam