{"id":37300,"date":"2026-03-25T07:46:08","date_gmt":"2026-03-25T07:46:08","guid":{"rendered":"https:\/\/mth-potsdam.de\/?p=37300"},"modified":"2026-03-25T07:46:08","modified_gmt":"2026-03-25T07:46:08","slug":"recap-die-grune-couch-2-virtual-production-the-gap-between-aspiration-and-reality","status":"publish","type":"post","link":"https:\/\/mth-potsdam.de\/en\/recap-die-grune-couch-2-virtual-production-the-gap-between-aspiration-and-reality\/","title":{"rendered":"Recap: Die Gr\u00fcne Couch #2 \u2013 Virtual Production: The Gap Between Aspiration and Reality"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>\u201cGreen screens could soon become obsolete on set\u201d. This was one of the premises which kicked off the second episode of our talk show \u201cMediaTech meets&#8230; The Green Couch\u201d at Studio Babelsberg on March 23. What followed was an in-depth look at the future of film production. <\/p>\n\n\n\n<p>The key question: How is virtual production (VP) changing the way films and TV series are produced? The discussion featured two guests who are already actively shaping this development: Lukas Koll, producer and managing director at Arkanum Pictures, and Ernst Feiler, project manager for virtual production and AI in Babelsberg. <\/p>\n\n\n\n<p><strong>Virtual Production on the Rise<\/strong><\/p>\n\n\n\n<p>Both guests agreed on the fact, that progress is currently moving at a rapid pace. Especially in the areas of tracking and keying, technology is advancing so quickly that productions could become increasingly independent of physical backgrounds. <\/p>\n\n\n\n<p>A current pilot project centered on the series GZSZ (Arkanum \/ UFA Serial) demonstrates what this development might look like in practice. The project is already testing how virtual production can be integrated into the day-to-day production of the series. <\/p>\n\n\n\n<p><strong>New demands on production teams<\/strong><\/p>\n\n\n\n<p>However, virtual production also brings new challenges. Pre-production, in particular, is becoming increasingly important. Anyone who wants to use VP efficiently must plan much earlier and more thoroughly\u2014a shift that has not yet taken hold everywhere in the often tightly scheduled world of daily production.  <\/p>\n\n\n\n<p>In general, there are still a few unanswered questions regarding the use of AI in film production. In particular, the costs are currently difficult to estimate. However, initial practical approaches demonstrate how selecting specific models and prompts makes it possible to calculate the number of tokens and thus provide a rough estimate in advance.  <\/p>\n\n\n\n<p>Our takeaway from the evening: Virtual production is here to stay. The technology will bring about lasting change in the film and television industry\u2014even if it remains to be seen how quickly it can be implemented economically on a large scale. <\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-medium\"><img fetchpriority=\"high\" decoding=\"async\" width=\"225\" height=\"300\" data-id=\"37313\" src=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_0122-225x300.jpeg\" alt=\"\" class=\"wp-image-37313\" srcset=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_0122-225x300.jpeg 225w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_0122-768x1024.jpeg 768w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_0122-1152x1536.jpeg 1152w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_0122-1536x2048.jpeg 1536w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_0122-scaled.jpeg 1920w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"37303\" src=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_0112-768x1024.jpeg\" alt=\"\" class=\"wp-image-37303\" srcset=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_0112-768x1024.jpeg 768w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_0112-225x300.jpeg 225w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_0112-1152x1536.jpeg 1152w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_0112-1536x2048.jpeg 1536w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_0112-scaled.jpeg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"37311\" src=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_0134-768x1024.jpg\" alt=\"People at an networking event\" class=\"wp-image-37311\" srcset=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_0134-768x1024.jpg 768w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_0134-225x300.jpg 225w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_0134-1152x1536.jpg 1152w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_0134-1536x2048.jpg 1536w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_0134-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>At the second edition of \u201cMediaTech meets&#8230; Die Gr\u00fcne Couch,\u201d industry professionals shared how virtual production is transforming everyday life on set.<\/p>\n","protected":false},"author":20,"featured_media":37298,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[760,1205,800,1206,758,846,1204],"class_list":["post-37300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-ai-en-2","tag-arkanum-pictures","tag-babelsberg-en-2","tag-green-screen","tag-mediatech-hub-potsdam-en-2","tag-startup","tag-virtual-production"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Virtual Production: The Gap Between Aspiration and Reality<\/title>\n<meta name=\"description\" content=\"How is virtual production (VP) changing the way films and TV series are shot? Lukas Koll (Arkanum Pictures) and Ernst Feiler (AI Babelsberg) share their insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mth-potsdam.de\/en\/recap-die-grune-couch-2-virtual-production-the-gap-between-aspiration-and-reality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virtual Production: The Gap Between Aspiration and Reality\" \/>\n<meta property=\"og:description\" content=\"How is virtual production (VP) changing the way films and TV series are shot? Lukas Koll (Arkanum Pictures) and Ernst Feiler (AI Babelsberg) share their insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mth-potsdam.de\/en\/recap-die-grune-couch-2-virtual-production-the-gap-between-aspiration-and-reality\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaTech Hub Potsdam\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MediaTechHubPotsdam\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-25T07:46:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_0101-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Henning Domman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MediaTech_Hub\" \/>\n<meta name=\"twitter:site\" content=\"@MediaTech_Hub\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Henning Domman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mth-potsdam.de\\\/en\\\/recap-die-grune-couch-2-virtual-production-the-gap-between-aspiration-and-reality\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mth-potsdam.de\\\/en\\\/recap-die-grune-couch-2-virtual-production-the-gap-between-aspiration-and-reality\\\/\"},\"author\":{\"name\":\"Henning Domman\",\"@id\":\"https:\\\/\\\/mth-potsdam.de\\\/en\\\/#\\\/schema\\\/person\\\/b85cdd856127a198001654b3800cb118\"},\"headline\":\"Recap: Die Gr\u00fcne Couch #2 \u2013 Virtual Production: The Gap Between Aspiration and Reality\",\"datePublished\":\"2026-03-25T07:46:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mth-potsdam.de\\\/en\\\/recap-die-grune-couch-2-virtual-production-the-gap-between-aspiration-and-reality\\\/\"},\"wordCount\":337,\"publisher\":{\"@id\":\"https:\\\/\\\/mth-potsdam.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mth-potsdam.de\\\/en\\\/recap-die-grune-couch-2-virtual-production-the-gap-between-aspiration-and-reality\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mth-potsdam.de\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/IMG_0101-scaled.jpeg\",\"keywords\":[\"AI\",\"Arkanum Pictures\",\"Babelsberg\",\"Green Screen\",\"mediatech hub potsdam\",\"startup\",\"Virtual Production\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mth-potsdam.de\\\/en\\\/recap-die-grune-couch-2-virtual-production-the-gap-between-aspiration-and-reality\\\/\",\"url\":\"https:\\\/\\\/mth-potsdam.de\\\/en\\\/recap-die-grune-couch-2-virtual-production-the-gap-between-aspiration-and-reality\\\/\",\"name\":\"Virtual Production: The Gap Between Aspiration and Reality\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mth-potsdam.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mth-potsdam.de\\\/en\\\/recap-die-grune-couch-2-virtual-production-the-gap-between-aspiration-and-reality\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mth-potsdam.de\\\/en\\\/recap-die-grune-couch-2-virtual-production-the-gap-between-aspiration-and-reality\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mth-potsdam.de\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/IMG_0101-scaled.jpeg\",\"datePublished\":\"2026-03-25T07:46:08+00:00\",\"description\":\"How is virtual production (VP) changing the way films and TV series are shot? 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