For two days Berlin has become a melting pot for ideas of digital transformation. At TRANSFORM 2026 on March 18 and 19, companies, startups, and tech enthusiasts gathered to discuss the future of AI in particular, as well as many other digital technologies and their application in everyday work. Representing the MediaTech Hub Potsdam, our colleagues Jasper H\u00e4nel, Daria Trinz, and Erdin\u00e7 Ko\u00e7 were on site alongside teams from the MTH Accelerator Network, including Lexi, Graphrs, Kisszu, and valid. <\/p>\n\n
Amid all the robots, panel discussions, and conversations at the booth, it quickly became clear: The debate surrounding artificial intelligence has entered a new phase\u2014moving away from the question of \u201cwhether\u201d and toward concrete plans for implementation.<\/p>\n\n
From concept to application<\/strong><\/p>\n\n One key takeaway from the trade show: For many companies, integrating AI is no longer a strategic choice, but a matter of speed. Those who wait too long will fall behind. <\/p>\n\n At the same time, user expectations are changing. Simply increasing efficiency is no longer enough. What\u2019s needed are comprehensive solutions that not only speed up processes but also deliver results. Or, to put it another way: it\u2019s not about working faster\u2014it\u2019s about getting the job done. <\/p>\n\n AI as a way to lighten the load for teams<\/strong><\/p>\n\n The potential of AI also became clear in the context of the skills shortage. \u201cAI workers\u201d could play an important role in the future by automating processes and specifically alleviating the workload on teams. For many companies, this presents an opportunity to use existing resources more efficiently and create new opportunities. <\/p>\n\n Curiosity as a driving force<\/strong><\/p>\n\n What particularly impressed us was the palpable openness and curiosity\u2014not only within the tech industry, but far beyond it. More and more people are actively engaging with the possibilities and challenges of AI. This is an encouraging trend that demonstrates just how great the interest is in helping to shape the digital future. <\/p>\n\n For us, TRANSFORM 2026 was, above all, a place for exchange and reflection\u2014and a testament to the growing acceptance of new technologies in industry and society. We\u2019re taking a wealth of inspiration back with us to Babelsberg\u2014and we\u2019re already looking forward to next year. <\/p>\n\n A big thank you to the de:hub initiative for organizing this event and providing an opportunity for discussion!<\/p>\n","protected":false},"excerpt":{"rendered":" Berlins TRANSFORM 2026 was as a vibe-check of public sentiment regarding the acceptance of AI. Here\u2019s why. <\/p>\n","protected":false},"author":20,"featured_media":37281,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[760,879,800,1197,1139,757,759,1200,1198,1199],"class_list":["post-37283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-ai-en-2","tag-artificial-intelligence-en-3","tag-babelsberg-en-2","tag-digitization","tag-fair-en","tag-mediatech-hub-en-2","tag-mth-potsdam-en-2","tag-robotics","tag-transform","tag-transform-2026"],"acf":[],"yoast_head":"\n