{"id":37266,"date":"2026-03-18T08:30:36","date_gmt":"2026-03-18T08:30:36","guid":{"rendered":"https:\/\/mth-potsdam.de\/?p=37266"},"modified":"2026-03-18T08:29:27","modified_gmt":"2026-03-18T08:29:27","slug":"mth-at-sxsw-2026-brandenburgs-mediatech-ecosystem-takes-centre-stage-in-austin","status":"publish","type":"post","link":"https:\/\/mth-potsdam.de\/en\/mth-at-sxsw-2026-brandenburgs-mediatech-ecosystem-takes-centre-stage-in-austin\/","title":{"rendered":"MTH at SXSW 2026: Brandenburg&#8217;s MediaTech Ecosystem Takes Centre Stage in Austin"},"content":{"rendered":"\n<p>Austin, Texas: a city where technology, music, culture and entrepreneurial spirit converge. Our colleague Erdin\u00e7 was on the ground at SXSW 2026 last week, showcasing the German startup ecosystem alongside our MediaTech startups.<\/p>\n\n\n\n<p>The German Haus once again served as the central meeting point for founders, investors, creatives and decision-makers from around the world. For the German startup ecosystem and particularly for the MediaTech sector, the week offered a unique platform on the international stage.<\/p>\n\n\n\n<p><strong>MediaTech in the spotlight<\/strong><\/p>\n\n\n\n<p>This year saw particular focus on media technologies: discussions around artificial intelligence in storytelling and media production, emerging music tech formats, and the question of how digital platforms are fundamentally reshaping the way content is discovered and experienced dominated the agenda.<\/p>\n\n\n\n<p><strong>Our Highlights:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>MediaTech Morning<\/strong>, organised by de:hub: an accessible exchange between founders, investors and media experts from both sides of the Atlantic \u2013 with Erdin\u00e7 on the panel.<\/li>\n\n\n\n<li><strong>Startup Showcases and Pitch Sessions<\/strong> featuring teams developing tools and platforms for the next generation of media.<\/li>\n\n\n\n<li><strong>Panels on Transatlantic Collaboration<\/strong> providing concrete insights into how MediaTech startups scale between Europe and the United States.<\/li>\n\n\n\n<li><strong>Daily Live Music Highlights<\/strong> with German artists \u2013 compelling evidence of how tech, music and creative culture are growing together.<\/li>\n<\/ul>\n\n\n\n<p>We were particularly happy to see&nbsp; <a href=\"https:\/\/www.graphrs.com\"><strong>Graphers<\/strong><\/a>, <a href=\"https:\/\/www.xounds.de\/\"><strong>xounds<\/strong><\/a> and <a href=\"https:\/\/jymmin.com\/\"><strong>JYMMiN<\/strong><\/a> \u2013 three startups from the MTH network, present their innovative ideas to a broad, international audience and forge important new connections.<\/p>\n\n\n\n<p>SXSW remains a unique space where the future of technology, media and the creative industries is taking shape.<\/p>\n\n\n\n<p>Our heartfelt thanks to <a href=\"https:\/\/www.de-hub.de\/\">de:hub<\/a> and all partners behind the German Haus for providing such a wonderful platform. We&#8217;ll be back!<\/p>\n\n\n\n<p> Some impressions from SXSW (Picture credit: inshorefilms)<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"37256\" src=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/260312_GH_2_1330_Kickoff-04721-683x1024.jpg\" alt=\"\" class=\"wp-image-37256\" srcset=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/260312_GH_2_1330_Kickoff-04721-683x1024.jpg 683w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/260312_GH_2_1330_Kickoff-04721-200x300.jpg 200w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/260312_GH_2_1330_Kickoff-04721-768x1152.jpg 768w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/260312_GH_2_1330_Kickoff-04721-1024x1536.jpg 1024w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/260312_GH_2_1330_Kickoff-04721-1365x2048.jpg 1365w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/260312_GH_2_1330_Kickoff-04721-scaled.jpg 1706w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"748\" data-id=\"37252\" src=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_6714-1024x748.jpg\" alt=\"\" class=\"wp-image-37252\" srcset=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_6714-1024x748.jpg 1024w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_6714-300x219.jpg 300w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_6714-768x561.jpg 768w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_6714-1536x1123.jpg 1536w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_6714-2048x1497.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"684\" height=\"1024\" data-id=\"37262\" src=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/260312_GH_3_1045h_NetworkingBreakfast-0734-684x1024.jpg\" alt=\"\" class=\"wp-image-37262\" srcset=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/260312_GH_3_1045h_NetworkingBreakfast-0734-684x1024.jpg 684w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/260312_GH_3_1045h_NetworkingBreakfast-0734-200x300.jpg 200w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/260312_GH_3_1045h_NetworkingBreakfast-0734-768x1150.jpg 768w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/260312_GH_3_1045h_NetworkingBreakfast-0734-1025x1536.jpg 1025w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/260312_GH_3_1045h_NetworkingBreakfast-0734-1367x2048.jpg 1367w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/260312_GH_3_1045h_NetworkingBreakfast-0734-scaled.jpg 1709w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"37258\" src=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/260312_GH_2_1330_Networking-04789-683x1024.jpg\" alt=\"\" class=\"wp-image-37258\" srcset=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/260312_GH_2_1330_Networking-04789-683x1024.jpg 683w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/260312_GH_2_1330_Networking-04789-200x300.jpg 200w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/260312_GH_2_1330_Networking-04789-768x1152.jpg 768w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/260312_GH_2_1330_Networking-04789-1024x1536.jpg 1024w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/260312_GH_2_1330_Networking-04789-1365x2048.jpg 1365w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/260312_GH_2_1330_Networking-04789-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"996\" data-id=\"37254\" src=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_6722-1024x996.jpg\" alt=\"\" class=\"wp-image-37254\" srcset=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_6722-1024x996.jpg 1024w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_6722-300x292.jpg 300w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_6722-768x747.jpg 768w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_6722-1536x1494.jpg 1536w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/IMG_6722-2048x1993.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"1024\" data-id=\"37259\" src=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/260312_GH_2_1330_Networking-9208-684x1024.jpg\" alt=\"\" class=\"wp-image-37259\" srcset=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/260312_GH_2_1330_Networking-9208-684x1024.jpg 684w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/260312_GH_2_1330_Networking-9208-200x300.jpg 200w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/260312_GH_2_1330_Networking-9208-768x1150.jpg 768w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/260312_GH_2_1330_Networking-9208-1025x1536.jpg 1025w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/260312_GH_2_1330_Networking-9208-1367x2048.jpg 1367w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/03\/260312_GH_2_1330_Networking-9208-scaled.jpg 1709w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Throwback: MTH at SXSW 2026. Discover Brandenburg\u2019s MediaTech ecosystem at the German Haus, along with panel highlights and start-up pitches&#8230;<\/p>\n","protected":false},"author":15,"featured_media":37251,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[800,847,757,805,759,755,846,799],"class_list":["post-37266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-babelsberg-en-2","tag-mediatech","tag-mediatech-hub-en-2","tag-mth-accelerator-en-2","tag-mth-potsdam-en-2","tag-potsdam-en-2","tag-startup","tag-startups-en-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MTH at SXSW 2026: Brandenburg&#039;s MediaTech Ecosystem Takes Centre Stage in Austin &#8211; MediaTech Hub Potsdam<\/title>\n<meta name=\"description\" content=\"Throwback: MTH at SXSW 2026. 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