{"id":36377,"date":"2026-01-20T09:21:45","date_gmt":"2026-01-20T09:21:45","guid":{"rendered":"https:\/\/mth-potsdam.de\/?p=36377"},"modified":"2026-01-20T09:23:40","modified_gmt":"2026-01-20T09:23:40","slug":"startup-report-2025-potsdam-cements-top-5-position-mediatech-and-ai-as-growth-drivers","status":"publish","type":"post","link":"https:\/\/mth-potsdam.de\/en\/startup-report-2025-potsdam-cements-top-5-position-mediatech-and-ai-as-growth-drivers\/","title":{"rendered":"Startup Report 2025: Potsdam Cements Top 5 Position \u2013 MediaTech and AI as Growth Drivers"},"content":{"rendered":"\n<p>The newly published <a href=\"https:\/\/startupverband.de\/fileadmin\/startupverband\/mediaarchiv\/research\/Next_Generation_Report\/Next_Generation_Startup-Neugruendungen_in_Deutschland_Jan_25_-_Dez_25.pdf\">Startup Report<\/a> by the German Startup Association confirms in black and white what we witness daily at the MediaTech Hub Potsdam (MTH): the power of innovation in our region and the media industry is growing rapidly. The current figures paint a clear picture of Potsdam as a firmly established start-up hub and underscore the growing symbiosis between media technology and artificial intelligence.<\/p>\n\n\n\n<p>Potsdam has once again proven itself to be one of the leading powerhouses for founders in a nationwide comparison. In the current analysis of per capita start-up density, the state capital holds an outstanding&nbsp;<strong>5th place<\/strong>&nbsp;across Germany. In doing so, Potsdam has not only left major cities like Cologne and Hamburg behind but has also improved further compared to its already strong position in the previous year.<\/p>\n\n\n\n<p><strong>Comeback of the Media Industry<\/strong>&nbsp;However, it is not just the location that is thriving; our relevant sectors are also recording impressive gains. According to the report, the media sector is experiencing a significant comeback. In 2025, new start-ups in this area rose by a substantial&nbsp;<strong>25 per cent<\/strong>. With a total of 133 new start-ups, the sector is once again one of the key drivers within the German start-up ecosystem.<\/p>\n\n\n\n<p><strong>AI and MediaTech: An Inseparable Bond<\/strong>&nbsp;The detailed look at the technological orientation of these new companies is particularly exciting. The report makes it clear that MediaTech is now almost inconceivable without artificial intelligence. AI acts as the decisive growth engine here. In the media industry,&nbsp;<strong>31.6 per cent<\/strong>&nbsp;of all new start-ups already utilise AI as the core of their business model. In the advertising sector, this figure is even higher, at over&nbsp;<strong>55 per cent<\/strong>.<\/p>\n\n\n\n<p>The combination of media technology and artificial intelligence is the defining field of the future for our industry. The fact that Potsdam is at the forefront of this development is both an incentive and motivation for us for the year ahead.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Startup Report 2025: Potsdam hits top 5 for founders. MediaTech and AI drive strong growth. Read the full insights on the hub here&#8230;<\/p>\n","protected":false},"author":15,"featured_media":36355,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[800,847,757,759,755,846,799],"class_list":["post-36377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-babelsberg-en-2","tag-mediatech","tag-mediatech-hub-en-2","tag-mth-potsdam-en-2","tag-potsdam-en-2","tag-startup","tag-startups-en-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Startup Report 2025: Potsdam Cements Top 5 Position \u2013 MediaTech and AI as Growth Drivers &#8211; MediaTech Hub Potsdam<\/title>\n<meta name=\"description\" content=\"Startup Report 2025: Potsdam hits top 5 for founders. MediaTech and AI drive strong growth. Read the full insights on the hub here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mth-potsdam.de\/en\/startup-report-2025-potsdam-cements-top-5-position-mediatech-and-ai-as-growth-drivers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Startup Report 2025: Potsdam Cements Top 5 Position \u2013 MediaTech and AI as Growth Drivers &#8211; MediaTech Hub Potsdam\" \/>\n<meta property=\"og:description\" content=\"Startup Report 2025: Potsdam hits top 5 for founders. MediaTech and AI drive strong growth. Read the full insights on the hub here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mth-potsdam.de\/en\/startup-report-2025-potsdam-cements-top-5-position-mediatech-and-ai-as-growth-drivers\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaTech Hub Potsdam\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MediaTechHubPotsdam\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-20T09:21:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-20T09:23:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-19-at-16.01.44-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bastian Kraus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MediaTech_Hub\" \/>\n<meta name=\"twitter:site\" content=\"@MediaTech_Hub\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bastian Kraus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mth-potsdam.de\\\/en\\\/startup-report-2025-potsdam-cements-top-5-position-mediatech-and-ai-as-growth-drivers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mth-potsdam.de\\\/en\\\/startup-report-2025-potsdam-cements-top-5-position-mediatech-and-ai-as-growth-drivers\\\/\"},\"author\":{\"name\":\"Bastian Kraus\",\"@id\":\"https:\\\/\\\/mth-potsdam.de\\\/en\\\/#\\\/schema\\\/person\\\/40532ace34558c9136df7e59c06d15f4\"},\"headline\":\"Startup Report 2025: Potsdam Cements Top 5 Position \u2013 MediaTech and AI as Growth Drivers\",\"datePublished\":\"2026-01-20T09:21:45+00:00\",\"dateModified\":\"2026-01-20T09:23:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mth-potsdam.de\\\/en\\\/startup-report-2025-potsdam-cements-top-5-position-mediatech-and-ai-as-growth-drivers\\\/\"},\"wordCount\":337,\"publisher\":{\"@id\":\"https:\\\/\\\/mth-potsdam.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mth-potsdam.de\\\/en\\\/startup-report-2025-potsdam-cements-top-5-position-mediatech-and-ai-as-growth-drivers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mth-potsdam.de\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Screenshot-2026-01-19-at-16.01.44.png\",\"keywords\":[\"Babelsberg\",\"mediatech\",\"mediatech hub\",\"mth potsdam\",\"potsdam\",\"startup\",\"startups\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mth-potsdam.de\\\/en\\\/startup-report-2025-potsdam-cements-top-5-position-mediatech-and-ai-as-growth-drivers\\\/\",\"url\":\"https:\\\/\\\/mth-potsdam.de\\\/en\\\/startup-report-2025-potsdam-cements-top-5-position-mediatech-and-ai-as-growth-drivers\\\/\",\"name\":\"Startup Report 2025: Potsdam Cements Top 5 Position \u2013 MediaTech and AI as Growth Drivers &#8211; MediaTech Hub Potsdam\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mth-potsdam.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mth-potsdam.de\\\/en\\\/startup-report-2025-potsdam-cements-top-5-position-mediatech-and-ai-as-growth-drivers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mth-potsdam.de\\\/en\\\/startup-report-2025-potsdam-cements-top-5-position-mediatech-and-ai-as-growth-drivers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mth-potsdam.de\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Screenshot-2026-01-19-at-16.01.44.png\",\"datePublished\":\"2026-01-20T09:21:45+00:00\",\"dateModified\":\"2026-01-20T09:23:40+00:00\",\"description\":\"Startup Report 2025: Potsdam hits top 5 for founders. 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