{"id":35764,"date":"2025-11-06T17:05:06","date_gmt":"2025-11-06T17:05:06","guid":{"rendered":"https:\/\/mth-potsdam.de\/die-gruene-couch-mediatech-meetsfeiert-premiere-in-babelsberg\/"},"modified":"2025-11-06T17:09:50","modified_gmt":"2025-11-06T17:09:50","slug":"die-gruene-couch-mediatech-meetsfeiert-premiere-in-babelsberg","status":"publish","type":"post","link":"https:\/\/mth-potsdam.de\/en\/die-gruene-couch-mediatech-meetsfeiert-premiere-in-babelsberg\/","title":{"rendered":"The Green Couch: MediaTech meets\u2026 premieres in Babelsberg"},"content":{"rendered":"\n

An evening about sustainability, innovation, and dialogue culture in streaming<\/strong><\/h2>\n\n\n\n

On\u00a05 November 2025<\/strong>, we celebrated the launch of our new dialogue format\u00a0\u201cMediaTech meets\u2026: The Green Couch\u201d<\/strong>\u00a0at the\u00a0Schaudepot of the Filmmuseum Potsdam<\/strong>.<\/p>\n\n\n\n

Aimed at bringing together startups and SMEs from Babelsberg\u2019s media, tech, and creative industries on equal footing, the Green Couch has become a symbol of open exchange and new perspectives \u2013 true to the motto:\u00a0\u201cInnovation needs a couch.\u201d<\/em><\/p>\n\n\n\n

Following a welcome by Katja Richter (MediaTech Hub Potsdam)<\/strong> and Michael F\u00fcrst (Filmmuseum Potsdam)<\/strong>, the evening began with an exclusive guided tour through the Schaudepot. Afterwards, the audience took their seats \u2013 not just as spectators, but as part of the conversation.<\/p>\n\n\n\n

\u201cStream Green: Rethinking Sustainability in Media\u201d<\/strong><\/h2>\n\n\n\n

On the couch,\u00a0Ralf Neudel (CEO, einbliq.io)<\/strong>\u00a0and\u00a0Beno\u00eet Calvez (Managing Director, filmfriend)<\/strong>\u00a0discussed \u2013 under the moderation of\u00a0Peter Effenberg (MTH Potsdam)<\/strong>\u00a0\u2013 how data-driven insights, curated content, and new approaches can contribute to more sustainable streaming.<\/p>\n\n\n\n

Key takeaways from the evening:<\/strong><\/strong><\/h2>\n\n\n\n
    \n
  • Sustainability starts with measurability:<\/strong>\u00a0only those who understand energy flows can reduce them.<\/li>\n\n\n\n
  • Technology alone isn\u2019t enough:<\/strong>\u00a0user behaviour remains a key factor.<\/li>\n\n\n\n
  • Curation over overload:<\/strong>\u00a0\u201cless is sometimes more\u201d \u2013 filmfriend promotes conscious consumption.<\/li>\n\n\n\n
  • AI helps but doesn\u2019t replace creativity:<\/strong>\u00a0automation creates space, but cultural identity remains human.<\/li>\n\n\n\n
  • Innovation requires courage:<\/strong>\u00a0both filmfriend and einbliq.io highlighted the importance of experimentation and an open culture of failure to drive innovation in the media industry.<\/li>\n<\/ul>\n\n\n\n

    Babelsberg as a place of innovation<\/strong><\/h2>\n\n\n\n

    With the Green Couch, MediaTech Hub Potsdam<\/strong> has created a new format that will take place at changing locations across Babelsberg \u2013 bringing together people who actively shape transformation.<\/p>\n\n\n\n

    A heartfelt thank-you goes to the Filmmuseum Potsdam<\/strong> for their hospitality, to our panel guests for their inspiring insights, and to the audience for their questions and contributions that enriched the evening.<\/p>\n\n\n\n

    To be continued:<\/strong> The Green Couch will keep moving through Babelsberg \u2013 stay tuned!<\/p>\n\n\n\n

    Some impressions of the evening:<\/p>\n\n\n\n

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    \"\"<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

    The Green Couch premieres in Babelsberg: An evening about sustainability, innovation, and dialogue in streaming. To be continued across Babelsberg.<\/p>\n","protected":false},"author":19,"featured_media":35762,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[1171,847,758,1172,762,759,776],"class_list":["post-35764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-gruene-couch","tag-mediatech","tag-mediatech-hub-potsdam-en-2","tag-mediatech-meets","tag-mth-innovator-en","tag-mth-potsdam-en-2","tag-sustainability"],"acf":[],"yoast_head":"\nThe Green Couch: MediaTech meets\u2026 premieres in Babelsberg – MediaTech Hub Potsdam<\/title>\n<meta name=\"description\" content=\"The Green Couch premieres in Babelsberg: An evening about sustainability, innovation, and dialogue in streaming. 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