{"id":28931,"date":"2024-07-08T13:58:11","date_gmt":"2024-07-08T13:58:11","guid":{"rendered":"https:\/\/mth-potsdam.de\/how-media-technologies-can-promote-sustainability-in-companies\/"},"modified":"2024-07-31T14:27:18","modified_gmt":"2024-07-31T14:27:18","slug":"how-media-technologies-can-promote-sustainability-in-companies","status":"publish","type":"post","link":"https:\/\/mth-potsdam.de\/en\/how-media-technologies-can-promote-sustainability-in-companies\/","title":{"rendered":"How media technologies can promote sustainability in companies"},"content":{"rendered":"\n<p>After the <a href=\"https:\/\/mth-potsdam.de\/en\/voice-ai-and-communication-a-look-back-at-the-first-mediatech-turntable\/\" target=\"_blank\" rel=\"noreferrer noopener\">first edition of the MediaTech Turntable<\/a> took place in May this year, the event format of the <a href=\"https:\/\/mth-potsdam.de\/en\/innovator\/\" target=\"_blank\" rel=\"noreferrer noopener\">MediaTech Hub Innovator<\/a> entered its second round on July 2, 2024.The after-work event focuses primarily on curiosity about the topic and innovative media technologies. Once again, interested participants came together in the <a href=\"https:\/\/www.ufa.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">UFA<\/a> building in Potsdam-Babelsberg to discuss and exchange ideas in a relaxed atmosphere.  <\/p>\n\n<p>Under the title \u201cFROM BYTES TO TREES\u201d, the focus this time was on media technologies and sustainability. First, Junior Project Manager Hannah Nieswand gave a brief introduction to the topic. This was followed by input from Bruno Deussen, Creative Director VR\/AR at <a href=\"https:\/\/tim-deussen.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Studio Deussen<\/a>. In his presentation, Bruno Deussen introduced various sustainable multimedia projects from the studio.   <\/p>\n\n<p>Afterwards, Programme  Project Manager Olympia Tsakiridou led into the discussion phase, which was organized according to the World Caf\u00e9 principle. The participants were divided into three groups for this purpose. There was one specific question at each of the three stations, which were discussed by the respective groups one after the other. There was one group at one station per round. As soon as the time for each round was up, the groups changed stations.    <\/p>\n\n<p>The following questions were discussed, among others: Can media technologies promote \u201creal\u201d sustainability? What does it take for sustainability to be anchored as an opportunity in a medium-sized company? And how can it be determined whether the technologies used are really sustainable? In addition, the discussions also repeatedly focused on what forms of sustainability actually exist and what opportunities companies have to act more sustainably and where there may also be limits.   <\/p>\n\n<p>After the discussion, participants had the opportunity to deepen their conversations and network over snacks and drinks.<\/p>\n\n<p>The MediaTech Turntable is an event format of the MTH Innovator. There will be more events in this series in the future, although the topics will vary. Further information on upcoming events will be announced in good time.  <\/p>\n\n<p>Here you can find some impressions of the second edition:<\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"28923\" src=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1470-1024x768.jpg\" alt=\"\" class=\"wp-image-28923\" srcset=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1470-1024x768.jpg 1024w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1470-300x225.jpg 300w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1470-768x576.jpg 768w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1470-1536x1152.jpg 1536w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1470-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"28896\" src=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1456-1024x768.jpg\" alt=\"\" class=\"wp-image-28896\" srcset=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1456-1024x768.jpg 1024w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1456-300x225.jpg 300w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1456-768x576.jpg 768w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1456-1536x1152.jpg 1536w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1456-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"28921\" src=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1475-1024x768.jpg\" alt=\"\" class=\"wp-image-28921\" srcset=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1475-1024x768.jpg 1024w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1475-300x225.jpg 300w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1475-768x576.jpg 768w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1475-1536x1152.jpg 1536w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1475-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"28919\" src=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1487-1024x768.jpg\" alt=\"\" class=\"wp-image-28919\" srcset=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1487-1024x768.jpg 1024w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1487-300x225.jpg 300w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1487-768x576.jpg 768w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1487-1536x1152.jpg 1536w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1487-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"28927\" src=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1488-1024x768.jpg\" alt=\"\" class=\"wp-image-28927\" srcset=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1488-1024x768.jpg 1024w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1488-300x225.jpg 300w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1488-768x576.jpg 768w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1488-1536x1152.jpg 1536w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1488-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"28909\" src=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1491-1-1024x768.jpg\" alt=\"\" class=\"wp-image-28909\" srcset=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1491-1-1024x768.jpg 1024w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1491-1-300x225.jpg 300w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1491-1-768x576.jpg 768w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1491-1-1536x1152.jpg 1536w, https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1491-1-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>After the first edition of the MediaTech Turntable took place in May this year, the event format of the MediaTech Hub Innovator entered its second round on July 2, 2024.The after-work event focuses primarily on curiosity about the topic and innovative media technologies. Once again, interested participants came together in the UFA building in Potsdam-Babelsberg [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":28922,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-28931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How media technologies can promote sustainability in companies &#8211; MediaTech Hub Potsdam<\/title>\n<meta name=\"description\" content=\"After the first edition of the MediaTech Turntable took place in May this year, the event format of the MediaTech Hub Innovator entered its second round on July 2, 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mth-potsdam.de\/en\/how-media-technologies-can-promote-sustainability-in-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How media technologies can promote sustainability in companies &#8211; MediaTech Hub Potsdam\" \/>\n<meta property=\"og:description\" content=\"After the first edition of the MediaTech Turntable took place in May this year, the event format of the MediaTech Hub Innovator entered its second round on July 2, 2024.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mth-potsdam.de\/en\/how-media-technologies-can-promote-sustainability-in-companies\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaTech Hub Potsdam\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MediaTechHubPotsdam\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-08T13:58:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-31T14:27:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1475-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jody\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MediaTech_Hub\" \/>\n<meta name=\"twitter:site\" content=\"@MediaTech_Hub\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jody\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mth-potsdam.de\/en\/how-media-technologies-can-promote-sustainability-in-companies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mth-potsdam.de\/en\/how-media-technologies-can-promote-sustainability-in-companies\/\"},\"author\":{\"name\":\"Jody\",\"@id\":\"https:\/\/mth-potsdam.de\/en\/#\/schema\/person\/14a66360d01e97bed15233b5f10fe60d\"},\"headline\":\"How media technologies can promote sustainability in companies\",\"datePublished\":\"2024-07-08T13:58:11+00:00\",\"dateModified\":\"2024-07-31T14:27:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mth-potsdam.de\/en\/how-media-technologies-can-promote-sustainability-in-companies\/\"},\"wordCount\":341,\"publisher\":{\"@id\":\"https:\/\/mth-potsdam.de\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/mth-potsdam.de\/en\/how-media-technologies-can-promote-sustainability-in-companies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2024\/07\/IMG_1475-scaled.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mth-potsdam.de\/en\/how-media-technologies-can-promote-sustainability-in-companies\/\",\"url\":\"https:\/\/mth-potsdam.de\/en\/how-media-technologies-can-promote-sustainability-in-companies\/\",\"name\":\"How media technologies can promote sustainability in companies &#8211; 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