{"id":37556,"date":"2026-05-12T04:31:29","date_gmt":"2026-05-12T04:31:29","guid":{"rendered":"https:\/\/mth-potsdam.de\/events\/future-frames-2-ai-film-production-the-advertisment-industry-leads-the-way\/"},"modified":"2026-05-12T11:45:16","modified_gmt":"2026-05-12T11:45:16","slug":"future-frames-2-ai-film-production-the-advertisment-industry-leads-the-way","status":"publish","type":"events","link":"https:\/\/mth-potsdam.de\/en\/events\/future-frames-2-ai-film-production-the-advertisment-industry-leads-the-way\/","title":{"rendered":"FUTURE FRAMES #2: AI Film Production: the advertisment industry leads the way"},"content":{"rendered":"\n<p>VR, XR, AI Workflows: In our new event series, Future Frames, you\u2019ll get a behind-the-scenes look at the inner workings of the media industry\u2014from people who know it like the back of their hand. You can look forward to exciting use cases combined with open discussion. <\/p>\n\n<p>The MediaTech Hub Potsdam\u2019s Deep Dive series, held regularly at the Babelsberg location, gives you the opportunity to engage directly with industry insiders, CEOs, and experts from the national tech scene.<\/p>\n\n<p><strong>Date:<\/strong> 5 \/ 20 \/.2026<\/p>\n\n<p><strong>Time:<\/strong> 4:00 pm &#8211; 6:00 pm<\/p>\n\n<p><strong>Location:<\/strong> MediaTech Hub Potsdam, August-Bebel-Str. 26-53 (House 4), 14482 Potsdam   <\/p>\n\n<p><\/p>\n\n<p><strong>Issue #2: \u201cAI Film Production: the advertisment industry leads the way<\/strong><\/p>\n\n<p>The production company TEKTIKE is dedicated to full GenAI commercial production\u2014making it one of the very first companies in Germany to do so.<\/p>\n\n<p>On May 20, we\u2019ll be speaking with Max Penk, a tech and innovation strategist at TEKTIKE, about his passion for moving images at the intersection of computer science and film, evolving career paths, and new forms of communication during production phases.<\/p>\n\n<p><strong>What you can expect &#8230;<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Compact input on current MediaTech topics<\/li>\n\n\n\n<li>Concrete use cases and insights from practice<\/li>\n\n\n\n<li>Direct exchange with experts and participants<\/li>\n\n\n\n<li>Impulse f\u00fcr eigene Projekte und Workflows<\/li>\n\n\n\n<li>A space for discussion and networking<\/li>\n<\/ul>\n\n<p><\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.eventbrite.de\/e\/future-frames-2-ai-film-produktion-die-werbebranche-machts-vor-tickets-1987994028655?aff=oddtdtcreator\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">REGISTER NOW<\/mark><\/a><\/div>\n<\/div>\n\n<p><\/p>\n","protected":false},"featured_media":37546,"template":"","format":"standard","event-categories":[15],"class_list":["post-37556","events","type-events","status-publish","format-standard","has-post-thumbnail","hentry","event-categories-hub"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FUTURE FRAMES #2: AI Film Production: the advertisment industry leads the way &#8211; MediaTech Hub Potsdam<\/title>\n<meta name=\"description\" content=\"Our new in-depth event series, in which experts regularly take a deep dive into the inner workings of the media industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mth-potsdam.de\/en\/events\/future-frames-2-ai-film-production-the-advertisment-industry-leads-the-way\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FUTURE FRAMES #2: AI Film Production: the advertisment industry leads the way &#8211; MediaTech Hub Potsdam\" \/>\n<meta property=\"og:description\" content=\"Our new in-depth event series, in which experts regularly take a deep dive into the inner workings of the media industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mth-potsdam.de\/en\/events\/future-frames-2-ai-film-production-the-advertisment-industry-leads-the-way\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaTech Hub Potsdam\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MediaTechHubPotsdam\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-12T11:45:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mth-potsdam.de\/wp-content\/uploads\/2026\/05\/6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MediaTech_Hub\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mth-potsdam.de\\\/en\\\/events\\\/future-frames-2-ai-film-production-the-advertisment-industry-leads-the-way\\\/\",\"url\":\"https:\\\/\\\/mth-potsdam.de\\\/en\\\/events\\\/future-frames-2-ai-film-production-the-advertisment-industry-leads-the-way\\\/\",\"name\":\"FUTURE FRAMES #2: AI Film Production: the advertisment industry leads the way &#8211; 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