{"id":37348,"date":"2026-03-30T13:49:19","date_gmt":"2026-03-30T13:49:19","guid":{"rendered":"https:\/\/mth-potsdam.de\/?post_type=events&#038;p=37348"},"modified":"2026-03-30T13:49:20","modified_gmt":"2026-03-30T13:49:20","slug":"future-frames-ai-film-production-theory-becomes-practice","status":"publish","type":"events","link":"https:\/\/mth-potsdam.de\/en\/events\/future-frames-ai-film-production-theory-becomes-practice\/","title":{"rendered":"FUTURE FRAMES: AI film production: theory becomes practice"},"content":{"rendered":"\n<p>VR, XR, AI workflows: Our new Future Frames event series gives you regular insights into the machine room of the media industry &#8211; from people who know it like the back of their hand. You can expect exciting use cases combined with open discussion, moderated by MTH Head of Technology, Simon Sturzenegger. <\/p>\n\n<p><strong>Date:<\/strong> 04\/29\/2026<\/p>\n\n<p><strong>Time:<\/strong> 4:00 pm &#8211; 6:00 pm<\/p>\n\n<p><strong>Location:<\/strong> MediaTech Hub Potsdam, August-Bebel-Str. 26-53 (House 4), 14482 Potsdam   <\/p>\n\n<p><\/p>\n\n<p><strong>&#8220;AI film production: theory becomes practice&#8221;<\/strong><\/p>\n\n<p>Martin Haerlin, AI Artist &amp; Director, will kick things off. At Future Frames, he shares examples and experiences from almost 20 years of advertising work. Since 2007, Haerlin has directed award-winning campaigns for global brands such as Mercedes-Benz and Coca-Cola. As a speaker, he now inspires companies to redefine the boundaries of storytelling through AI.    <\/p>\n\n<p><strong>What you can expect &#8230;<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Compact input on current MediaTech topics<\/li>\n\n\n\n<li>Concrete use cases and insights from practice<\/li>\n\n\n\n<li>Direct exchange with experts and participants<\/li>\n<\/ul>\n\n<p><\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.eventbrite.de\/e\/future-frames-tickets-1985917243936?aff=oddtdtcreator&amp;keep_tld=true\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">REGISTER NOW<\/mark><\/a><\/div>\n<\/div>\n\n<p><\/p>\n","protected":false},"featured_media":37346,"template":"","format":"standard","event-categories":[15],"class_list":["post-37348","events","type-events","status-publish","format-standard","has-post-thumbnail","hentry","event-categories-hub"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FUTURE FRAMES: AI film production: theory becomes practice &#8211; 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