The Mittelstand-Digital Zentrum Handwerk, MediaTech Hub Potsdam (MTH) Potsdam and Digitalwerk Werder invite you to an inspiring event that focuses on the transformative power of artificial intelligence (AI). Find out how AI optimizes business processes, drives innovation and opens up new opportunities for skilled trades and SMEs. In interactive formats and with experts from the field, you will gain concrete insights and solutions for your challenges.
Date: Thursday, June 18, 2025
Time: 16:00 – 19:30 (CEST)
Location: Digitalwerk, Eisenbahnstraße 109, im Bahnhof, 14542 Werder (Havel), Germany
Cost: Free of charge
Agenda
- 16:00: Welcome and introduction
Welcome by representatives of MTH Potsdam and Digitalwerk Werder. Short introduction to the topic “AI as a driver for change”.
- 4:15 p.m.: Keynote speech – AI in the skilled trades and SMEs
An expert presentation will shed light on how AI makes processes more efficient and enables new business models. Practical examples show concrete applications. - 16:45: Panel discussion – opportunities and challenges
Experts from the skilled trades, industry and research will discuss the use of AI, data security and the importance of training. - 17:30: Break with snacks and drinks
Opportunity to network and exchange ideas with other participants. - 18:00: Interactive workshops
In small groups, you will explore practical AI applications, e.g. automation of processes or data analysis for smaller companies. - 19:00: Summary and outlook
Joint reflection on the findings and outlook for further steps towards the integration of AI. - 19:15: Open networking
Closing with drinks and the opportunity to network. - 19:30: End of the event
Target group: Entrepreneurs, craft businesses, SMEs, people interested in technology
Formats: Keynote speech, panel discussion, interactive workshops, networking
Advantages: Free admission, practical insights, networking opportunities
Organizer: MTH Potsdam & Digitalwerk Werder
